The Maritime and Coastguard Agency run a DON'T DRINK AND DROWN campaign which aims to raise awareness that alcohol and the sea do not mix. It is designed to let people know the dangers of walking near cliff edges after drinking as well as the dangers of getting in the water whilst drunk.
Chief Coastguard Rod Johnson said on the campaign:
"We want to get the message across to anyone who wants to let their hair down during the summer that the warm evenings coupled with excessive drinking can lead to serious accidents or death.
"Excessive alcohol impairs judgment and reaction times which can lead to tragic and often fatal accidents"
"It can be very hard for the emergency services to have to tell a family that their son or daughter has been seriously injured or worse when we would rather they were enjoying a lovely holiday and going home safely.
"Our advice is to mix spirits and water only in a glass!
The Maritime & Coastguard Agency (MCA) has designed and produced beer mats for use in waterside bars and pubs throughout the UK, warning of the dangers of mixing alcohol with sailing, swimming, or any other waterborne activities.
